Art Direction | Design | Illustration
Client:
Eye Supply
https://www.eyesupplyusa.com/
Tampa, FL
Challenge:
Create completely new, illustrated advertisements for eye care supplies that stand out from the sea of mundane eye supply ads.
Solution:
Every few months Eye Supply came to StudioMax with a general concept such as "Your One Source" or "You Need It. We Have It." Our job was to create unique illustrations and print advertisements/flyers/posters for each theme. The goal of the illustrations was to appeal to a young female demographic that might be a receptionist thumbing through an optometrist supply catalog to order supplies. These ads were incredibly fun to illustrate and have freedom to explore different styles.
Role: Art Direction | Illustration | Branding | Photography
During my time at Red Frog Events, the in-house design team was asked to brand a new music festival called Firefly. Within a couple of years, Firefly Music Festival grew to accommodate over 90,000 festival goers over 4 days and feature chart topping musical acts. I was fortunate enough to grow with this brand and work on everything from the very first logo concepts to the 2nd year merchandise. These two posters and the Billboard Magazine cover were some of my favorite projects.
Client: Firefly Music Festival
https://fireflyfestival.com/
Art Direction | Design | Illustration
Client:
Eye Supply
https://www.eyesupplyusa.com/
Tampa, FL
Challenge:
Create completely new, illustrated advertisements for eye care supplies that stand out from the sea of mundane eye supply ads.
Solution:
Every few months Eye Supply came to StudioMax with a general concept such as "Our People Make the Difference" or "You Need It. We Have It." Our job was to create unique illustrations and print advertisements/flyers/posters for each theme. The goal of the illustrations was to appeal to a young female demographic that might be a receptionist thumbing through an optometrist supply catalog to order supplies. These ads were incredibly fun to illustrate and have freedom to explore different styles.
